The campaign encouraged international tourists to treat the whole country as a movie set, taking selfies as they went and not forgetting to hashtag them #PaddingtonsBritain.īath for Bridgerton, Highclere House in Hampshire for Downton Abbey, Hatfield House in Hertfordshire for The Crown, the Black Country Living Museum for Peaky Blinders … there are many stops on the set-jetting trail around Britain for visitors from both home and abroad. Back in 2014, the national tourism agency collaborated with StudioCanal to ‘See Britain through Paddington’s eyes’ on the back of the then newly released film. It’s a fact that hasn’t escaped VisitBritain, which has been busy making the lucrative link between celluloid and sightseeing for several years. Travel tech giant Expedia’s 2023 travel trends report claims that more than 60% of global travellers have considered visiting places they’ve seen on the silver screen and 39% have put their money where their mouth is. Set-jetting has become big business worldwide. And Scotland ranks Number 2 in the hotlist of set-jetting destinations this year, boosted by also being a location for Indiana Jones and the Dial of Destiny. It’s an established trend, ‘set-jetting’, that has recently accelerated. Yet, this business of visiting somewhere because it’s appeared on film or TV isn’t peculiar to Harry Potter. Hundreds of thousands of Potterheads have swollen the already significant numbers of tourists who visit Glenfinnan for its associations with Bonnie Prince Charlie and the Jacobite Rising. Surely that will be welcome respite, however brief, for the 160 residents of this West Highland village. Safety inspectors have raised concerns about door locks and passengers being allowed to lean out of the windows of the Jacobite steam train on its scenic journey from Fort William to Mallaig.įor now, Potterheads and other tourists won’t be able to ride or view the historic train – the same one that West Coast Railways lent Warner Bros for the films – as it passes over the curving Glenfinnan Viaduct. The Hogwarts Express has hit the buffers, at least temporarily.
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